So, Microsoft is already axing the Seinfeld/Gates ads (which, as previously noted, I actually liked) and replacing them with a John Hodgman look-alike who says “Hello, I’m a PC, and I’ve been made into a stereotype.”
What is wrong with Microsoft’s marketing? Okay, maybe the Seinfled/Gates thing wasn’t connecting with people the way they thought it would. But, seriously, do you really want advertising that just points out how effective the Apple campaign has been? A campaign that casts you as being second to Apple? (As Gruber points out, the “Burger King to Apple’s McDonald’s”.)
It’s just sad and pathetic, really.