Another Chicago Icon Looses its Name

This time, it’s the Sears Tower.

I don’t care what they “rename” it, people are always going to call it “The Sears Tower” (Chicagoans will, anyway).  Hell, I still say “Comiskey Park” (and I’m not even a baseball fan).  For that matter, I still say “Rosemont Horizon”.  And, (leaving Chicago here) I don’t know any music fans who refer to it as anything other than “Deer Creek”.

Oh, well.


6 comments on “Another Chicago Icon Looses its Name

  1. It will never be known as anything but the Sears Tower to people outside Chicago, too.  I understand that they want to have their own branding (since Sears is a company), Chrysler doesn’t even own the Chrysler Building anymore. It’s name hasn’t changed because it’s an icon, a monument.  The Sears Tower is the same way.  The new owner just wants to make a name for themselves.  However, they’ll be disappointed when no one calls the building by its new name.

    Great Woods in MA is now on its third name, the Comcast Center (because Tweeter went out of business).  It’s still known locally as Great Woods.  I can’t stand that all these venues have sold out so much as to sell their naming rights like this.  Meadows Music Center in Hartford has had a slew of names.  I don’t even know what it’s called anymore.

  2. Sears actually moved out of the Tower in 1992 and sold it in 2004, the Tower has retained the name (until now).  And, even though there are new owners, the tower isn’t being named after them, it’s being named after one of the new tenants.  How stupid is that?

  3. According to the various articles, no.  They say it was just part of the deal for them to rent there.  They are renting a large amount of space, but still.  It would take decades, if at all, for any name change like that to take hold in the public’s consciousness, what are the chances that that tenant would still be around by the time that happens?

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