What Were They Thinking?

More marketing “genius” at work here.  The cable channel SciFi has changed its name to SyFy.  I think they may be in direct competition with Pepsi for the worst marketing decision of the year.

You know it’s bad when the president of the network is touting the decision by saying something like this:

“When we tested this new name, the thing that we got back from our 18-to-34 techno-savvy crowd, which is quite a lot of our audience, is actually this is how you’d text it,” Mr. Howe said. “It made us feel much cooler, much more cutting-edge, much more hip, which was kind of bang-on what we wanted to achieve communication-wise.”

Okay, you can stop laughing now.